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what is the rival?

American University students love to talk. Whether that's in Club Lib or on the quad, we're always discussing, challenging, and learning. But our staff at The Rival American saw a trend- our conversations were often confined to Facebook statuses or in the black hole that is a Twitter feed. They could be one-sided, harsh, and ultimately shut down any free flow of thought that started the discussion in the first place.

Enough of that. This is a place for ideas and opinions to be borne, changed, researched, and changed again.

Our staff features Writers, Strategists, and Editors from all wonks of life at AU. We want a non-judgmental platform to flesh out our thoughts and, quite simply, talk like college students. We don't have everything right, we're going to make mistakes, but we're going to challenge each other in the process and push for personal development, not perfection.

Welcome to our space.

our mission

In the past decade, student news has been reduced to listicles, resume-builders, and click-bait.

Most for-profit campus news publications aim for clicks and create teams of disconnected writers and editors, many of which are post-grads working from an office building in New York City. And, while traditional publications have sound content, the entire operation is stuck in the past.

We want to change that.

The Rival Solution

We work by the mantra:

“Community, then Content.”

All operational, logistic, and creative decisions are made by the students at each campus. They create their own teams, design their own marketing campaigns, and build their own identity on campus.

This means that students are free to pursue and write about their passions and interests without interference from any institution.

How does it work?

While each school is united under The Rival’s name, they all have very different identities.

We provide a state-of-the-art mobile and desktop site customized to the school’s personality, a custom-build content management system that we’ve dubbed “The Newsroom,” extensive training and on-boarding information, and funds for marketing, food, events, and merchandise.

Our story

In March of 2014, we started The Rival at GW with a staff of 10, which quickly grew to 50. In a year, we racked up nearly half a million page views and placed 4th in the largest collegiate business plan competition in the nation.

After doing plenty of research, we realized that the problems we aimed to solve at GW were pervasive across hundreds of college campuses. In Summer of 2015, we began on-boarding new schools, and by November we launched nationwide.

Want To Start The Rival At Your Campus?

Apply Here